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Tag: Business Etiquette

Thai Culture and Business Etiquette (Part Two)

In Part Two, we continue looking at Thai culture and the importance of being aware of social customs and practices when doing business in Thailand.

Body Language

Touching between people of the same sex is more common in Thailand than in many other Asian countries. However, touching someone of the opposite sex is taboo. Do not show affection in public. Never touch or pass anything over anyone’s head. The head is considered sacred in Thailand and must be respected.

Published in Thai Culture
Monday, 27 May 2013 10:11

Thai Culture and Business Etiquette

Thai Culture and Business Etiquette

Thai value systems regarding dress, social behavior, religion, authority figures, and sexuality are much more conservative than those of the average Westerner. Although the Thais are an extremely tolerant and forgiving race of people blessed with a gentle religion and an easygoing approach to life, visitors would do well to observe proper social customs to avoid embarrassment and misunderstanding.

Thais are tolerant of individualism, but find comfort and security in being part of a group. Thais are productive and hard working while at the same time happy with what they are and what they have materially. They are smiling, pleasant, humble and patient people who laugh easily, speak softly, are slow to anger, and never try to cause anyone to lose face. Thais are very proud of their cultural heritage and enjoy talking about it with visitors.

Published in Thai Culture
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